Meldix blog

Build the pipeline. Run the pipeline.

Short videos and notes on building a measurable sales process for startups.

Build the team: SDR setup, hiring briefs and scorecards
Build the team: SDR setup, hiring briefs and scorecardsMeldix sets up your SDR team with a hiring brief, training material and scorecards, then hands it over or keeps running it.
What launches first: outbound, appointment setting and follow-up
What launches first: outbound, appointment setting and follow-upMeldix is launching three outsourced sales services first: outbound outreach, lead generation and appointment setting, and lead qualification and follow-up.
Meet the founders behind Meldix
Meet the founders behind MeldixTwo co-founders, one sales system: the experience behind Meldix and why it is now onboarding founding clients.
Who Meldix is built for (and who it is not yet right for)
Who Meldix is built for (and who it is not yet right for)Meldix is built for companies selling at scale for the first time. Here is an honest look at who it suits.
How we work: from first call to a running pipeline
How we work: from first call to a running pipelineDiscover, design, pilot, then run and report. A clear path with weekly reporting you can read in minutes.
Why more activity isn't the answer to a weak pipeline
Why more activity isn't the answer to a weak pipelineEarly-stage teams often respond to a thin pipeline by doing more. Structure is usually the better first move.
Outsourced sales development: who runs the process every day?
Outsourced sales development: who runs the process every day?Meldix is building a team of trained sales development representatives who work inside your CRM using your approved messaging.
Track every deal: CRM, stages and weekly reporting
Track every deal: CRM, stages and weekly reportingA pipeline you cannot see is a pipeline you cannot improve. Meldix sets up CRM, stages and weekly reporting you can read in minutes.
Reach them well: outbound that doesn't depend on luck
Reach them well: outbound that doesn't depend on luckCold email, outbound calling, multichannel campaigns and follow-up sequences, set up as one repeatable system.
Know who to sell to: the foundation of a sales pipeline
Know who to sell to: the foundation of a sales pipelineBefore any outreach, you need an ideal customer profile, target accounts and the right decision-makers. Here is how Meldix approaches it.
Startups don't need more calls. They need a sales system.
Startups don't need more calls. They need a sales system.Meldix maps one pipeline across six stages, from Target to Close, so selling stops depending on one person.
Is the founder still your only seller?
Is the founder still your only seller?When every deal runs through one calendar, growth has a ceiling. Here is how Meldix helps startups build a measurable sales process.