Know who to sell to: the foundation of a sales pipeline

Before any outreach, you need an ideal customer profile, target accounts and the right decision-makers. Here is how Meldix approaches it.

Start with who

Sales Pipeline Development for Startups starts with the question most teams skip: who exactly should we be selling to?

What this stage covers

• Ideal customer profile (ICP) development
• Market research and target account identification
• Decision-maker identification and lead research
• Prospect list building and data enrichment

Is it right for you?

It fits if you have a product and early customers, sell to businesses and know roughly who buys, and want a process you can measure.