Core service

Sales Pipeline Development for Startups

We help startups and growing businesses establish the foundations of a repeatable sales operation, so that selling stops depending on one person's calendar.

What the work covers

These are the services we are building and offering to founding clients. Scope for each engagement is agreed in writing before work starts.

Know who to sell to

  • Ideal customer profile (ICP) development
  • Market research and target account identification
  • Decision-maker identification and lead research
  • Prospect list building and data enrichment

Reach them well

  • Cold email and outbound calling strategy
  • Multichannel outreach campaign setup
  • Sales scripts, objection handling and outreach playbooks
  • Follow-up sequences

Track what happens

  • CRM setup, pipeline stages and workflow configuration
  • Lead qualification and appointment setting
  • Opportunity management
  • KPI tracking, reporting and process optimisation

Build the team

  • Sales development representative (SDR) team setup
  • Hiring brief, training material and scorecards
  • Handover to your own team, or ongoing execution by ours

Is this right for you?

A good fit

  • You have a product and early customers
  • You sell to businesses and know roughly who buys
  • You want a process you can measure

Probably not yet

  • You have no defined offer or price
  • You want a guaranteed number of closed deals
  • You need work in an industry we have not announced
Next step

Want a pipeline you can measure?

Send a short note about your product, who you sell to and what you have tried. We will reply to arrange an intro call.